Abandoned carts
Restarts a cart as a conversation.
Conversational recovery for ecommerce teams with real volume.
Conversations for abandoned carts, checkouts and post-purchase, with approvals and a message log.
iMessage first. Voice calls in early access.
A percentage in the 20s of incremental revenue, set per program.
Hi Dana, you left a wool coat in your cart. Any questions?
What's the return policy if it doesn't fit?
Unworn items with tags can be returned within 30 days.
01Solutions
Six programs, one set of controls
Abandoned checkouts
Asks what stopped the order.
Product questions
Replies get answers, not a generic flow.
Objection handling
Policy and product objections, from approved information.
Post-purchase
Suggests what goes with the order.
Voice calls
Early access, on request. Readable transcripts.
02Examples
What a governed conversation looks like
Hi Dana, you left a wool coat in your cart. Any questions?
What's the return policy if it doesn't fit?
Unworn items with tags can be returned within 30 days.
Can I exchange for a bigger size?
Yes. I can't see stock, so I'll ask the team.
Thread passed to the store's team.
Can I ship this to my office instead?
Yes. The address can differ from billing, within the countries the store ships to.
Will it arrive before Friday?
I can't promise a date. Here is the store's shipping page for your region.
Complete orderThanks for your order, Marcus. Your espresso grinder is confirmed.
Do I need anything else with it?
The store lists a tamper and a cleaning brush. Neither is required.
Complete order03Voice, early access
A call, under the same controls
Early access
Early access, on request.
- Says it is an AI. Calls only shoppers the store may call.
- Ends the call on a wrong number, stop request or bad time.
- Stays within approved information. Never reads out codes.
Example call. Not a real customer.
Hi Dana, this is an AI assistant calling for the store about your cart. Good time?
Quickly. What's the return policy?
Unworn items with tags can be returned within 30 days.
Call ended. Transcript saved for the store's team.
04Comparison
Reminder against conversation
Reminder sequence
- 01A reminder goes out on a timer.
- 02The shopper's question goes unanswered.
- 03The cart expires.
Conversation
- 01The AI opens a conversation about the cart.
- 02It answers from approved information.
- 03Gaps go to your team.
- 04The order is traced against a holdout.
05Operating model
How a program runs
- 01
Connect the store
Shopify, one storefront or several.
- 02
Approve the content
Your team approves what the AI may say.
- 03
Set the limits
Offers, timing and quiet hours are yours.
- 04
Invoice on increment
Orders traced inside the agreed window.
06Controls
Controls your teams can review
Merchant controls
Your team approves what the AI says.
AI guardrails
No discounts unless allowed. No promises on stock.
Handoff
No approved answer? It says so and hands off.
Permission and opt-out
Only permitted shoppers. STOP is honored.
Message log
Every message is logged and readable.
07Matrix
Who controls what
| Control | Set by | What it does | Recorded in |
|---|---|---|---|
| Approved information | CX | Answers only from what you approve. | Message log |
| Offer limits | Finance | No discounts unless allowed. | Program settings |
| Opt-out | Legal | STOP is honored. | Message log |
| Holdout | Finance | Random shoppers get no messages. | Attribution report |
08Commercial model
Priced on incremental revenue
Pricing
A percentage in the 20s of attributable incremental revenue, set in your program order form before launch. If nothing sells, nothing is owed.
| Basis | Incremental revenue |
|---|---|
| Rate | Set per program, in the 20s |
| Set in | Program order form |
| If nothing sells | No fee |
09FAQ
Questions from CX, legal and finance
How does the AI know what to say?
From product and policy information your team approves, plus the shopper's cart, checkout or order. Nothing else.
What if it does not know an answer?
It says so and does not guess. The thread can go to your team, and the exchange stays in the message log.
How do you attribute revenue?
An order counts when traced to a reply, a checkout link click or a code we sent, inside an agreed window. A random slice of shoppers is held back with no messages, and the fee applies to the incremental part.
How does pricing work?
A percentage in the 20s of attributable incremental revenue, set per program in the order form before launch. If nothing sells through a conversation, nothing is owed.
Is this just another SMS sequence?
No. A sequence sends the same messages on a timer. Basket Connect holds a two-way conversation and answers replies.
How much control do we have?
You approve what the AI says, whether offers are allowed and when messages go out. You can read every message.
Which stores is this for?
Shopify and ecommerce teams with enough volume to have approvals, CX and finance reporting. Multi-storefront programs are supported.
How quickly can a program launch?
We scope it with you. Setup is usually short; approvals depend on how fast your team signs off.
How are permissions and messaging compliance handled?
Messages go only to shoppers the store has permission to contact. STOP is honored and quiet hours are respected. Your legal team decides what the store may send.
Do you also make phone calls?
Early access, on request. The AI says it is an AI and ends the call on a wrong number, a stop request or a bad time. Consent for calls is the store's to collect, and do-not-call requests are honored.
What about iMessage and SMS?
Conversations run on iMessage. Where a device cannot receive it, a fallback channel is used.
What can go wrong with a conversational AI talking to our customers?
It could say something you did not approve. The controls prevent that: approved information only, no discounts unless allowed, handoff when it cannot answer, and a log your team can read.
10Briefing
Request a briefing
- 01Share the storefronts
A revenue band is enough.
- 02Briefing
Controls and attribution, walked through.
- 03Scope in writing
Rate and window, before any message.